New article: Den Korte Avis-annoncerne viser problematikken på annoncemarkederne

A range of advertisers have removed their ads from Den Korte Avis, a website criticizing immigration. But if it is that important to them where they put their ads, why where they advertising there in the first place? The answer is that the complexity of the ad market means that many companies pays other companies to manage their ads – and thereby a large part of the communication and branding.

Read the article [Medieblogger]

Photo: Outofhomedia / &Co

New article: The “Ad Block This!” Bus Makes a Point

No one in their right mind would want to block an ad on a bus. Well, maybe if it was offensive or was constantly playing the same annoying song over and over again. And that’s exactly the point: Ads that don’t interfere with our everyday life or usage of the product, the ad is on, are perfectly fine. That bus ad doesn’t shout your name, display you a product just saw on some random web shop or keep you from moving on through traffic.

? Read the article [Medium / On Advertising]