New article: Den Korte Avis-annoncerne viser problematikken på annoncemarkederne

A range of advertisers have removed their ads from Den Korte Avis, a website criticizing immigration. But if it is that important to them where they put their ads, why where they advertising there in the first place? The answer is that the complexity of the ad market means that many companies pays other companies to manage their ads – and thereby a large part of the communication and branding.

Read the article [Medieblogger]